YELLOW
Pie Charts of Results
Emotions Associated with Yellow
Yellow was dominated by the emotions of happiness, excitement and playfulness regardless of the shade, with 46% be allocated in Dark Yellow and 40% in Pale Yellow. It was very interesting to see that the top 7 emotional responses, with the exception of creativity, were the same for both shades of Yellow. Around 70% of all responses for yellow were positive in nature. Around 11%-12% of respondents found yellow to be stressful or associated it with sensitivity. Shades of Yellow would be the perfect colours to use in bright family living areas, meeting places for friends such as cafes.